WordPress is The Best Website Platform for Small Business
In 2019 Your website is arguably the most crucial aspect of your small business
Online shopping has increased exponentially year over year. 87% of consumers search online even when searching for local products. In today’s day and age if you don’t have a website you’re essentially invisible to your most valuable customers in their time of need. If you’re contemplating a website, it’s not only a good idea, it’s a necessity. There are many platforms available to build your website. Some of the more popular options for beginners are GoDaddy, Wix & Weebly and Wordpress. All of which offer both free and paid options. However, regardless of your price range, skill level or business needs. Wordpress is the best website design platform for small business, hands down.
Wordpress is the most popular content management system in the world.
It is estimated that nearly 27% of all websites in the world run on WordPress. Wordpress has established overwhelming popularity with both web developers and beginners alike. Unlike most other website design platforms, Wordpress is both user-friendly and complex. The flexibility Wordpress provides has led to its domination in the web design community. Many of the biggest websites in the world are running on Wordpress. To name a few:
- Tech Crunch
- The New York
- BBC America
Wordpress is the best website design platform for small business
Because it is user-friendly for beginners while offering the complexity needed for professional website designers. For that reason alone WordPress should be your choice. Wordpress is a versatile web design platform capable of effortlessly handling websites of all sizes. For that reason, Wordpress is home to everything from small blogs to large multinational corporations. This is very important because, if you choose Wordpress for your website design, you can rest assured that you will not outgrow your platform. Triggering an expensive and time-consuming migration down the road by a web design agency.
Website design for your small business can be extremely complex and time consuming. Wordpress alleviates this problem by providing a large number of plug-ins to automate nearly every technical aspect of your website design.
Wordpress continue to gain popularity in the website design community for several reasons. Primarily because of its user friendliness and flexibility. Also because of the the large number of Plugins that are available. A Wordpress Plugin is a piece of software added to your Wordpress website to improve functionality and productivity. There are hundreds maybe even thousands of plugins available for Wordpress. All of which significantly improve the efficiency and productivity of your Wordpress website. Not to mention sparing your most precious resource. Time.
Plug-Ins Will Do All The Heavy Lifting
Installing the proper WordPress plugins will take care of a lot of the heavy lifting for your website. There are plugins available for nearly every website related task you can imagine. There are simple plugins that check spelling and grammar. Such as Grammarly. And then there are more complex plugins that assist with search engine optimization (SEO). Such as Yoast SEO. Wordpress plugins come in both free and paid options.
The most widely accepted plugins that every Wordpress website should be using:
- W3 Total cache
- Health Check
The above plugins are free, however, there are premiums versions of the software as well. That being said, I haven’t needed to upgrade to a premium version for any of the plugins that I use for my WordPress website. The vast majority of Wordpress plugins that you will need are free. All Wordpress plugins are very simple to install. You simply click a button to install and another button to activate the plugin.
It is important to note that other website design platforms have plugins as well. Weebly for example does not offer nearly as many plugins and most are not free. In addition to a small number of plugins, customization options are severely limited. Optimizing your website for SEO is very difficult with Weebly or Wix. To be completely honest, the limitations of Weebly, Wix, and Squarespace should be a whole another blog post.
Don’t Get overwhelmed
The first time you open Wordpress it can be intimidating. It is very different than Weebly or Wix. Before you get overwhelmed, relax and have a look around. You’ll notice that Wordpress has significantly more options than other website design platforms. Wordpress websites also have a blog built into the software. This makes updating, posting and managing the blog for your small business much easier and more efficient.
Fully Responsive Customizable Themes
The “theme” of your website is the overall feel, style, and layout of your website/blog. There are hundreds of free themes available to use with your WordPress website. In addition to free themes, there are premium Wordpress websites themes available as well. All Wordpress themes are fully customizable with multiple options within each theme for users to choose from. In addition, every Wordpress theme is fully responsive on all devices. Regardless of what device your customers are viewing your website on, they will have an amazing experience. Other website builders such as Weebly offer very little in the way of customization and SEO for your website. If you’re using Wordpress, nearly every aspect of your website is completely customizable to fit your small business needs or preferences.
Wordpress Websites Rank Higher In Google Search
Wordpress is the best platform for a small business because websites built on Wordpress almost always rank higher than websites build on other content management systems. The goal of any website should be to receive traffic. To drive significant traffic to your website you’ll either need to have a high organic ranking or run paid advertising campaigns. Either of these techniques can be very profitable. Regardless of the approach you choose, you’ll need to optimize your website and its contents.
One reason that Wordpress websites rank higher is is that Wordpress has tons of plugins primarily focused on SEO. SEO is a crucial factor for ranking in Google Search. Another reason Wordpress websites tend to rank higher in Google search is that they tend to be updated more frequently.
Plugins like Yoast SEO are the gold standard for Wordpress Website Plugins. Yoast SEO will make search engine optimization a breeze. As you’re building your Wordpress website Yoast will analyze the technical aspects of your website to determine if they are consistent with SEO best practices. Providing valuable insight into on-page optimization factors such as:
- Title Tag Optimization
- Meta Descriptions
- Open Graph Data – Facebook & Twitter
- And much more
Yoast SEO will significantly simplify SEO for your WordPress website or blog.
Advanced SEO with Weebly or Wix is extremely difficult to do. These platforms were designed for very basic websites. Ease of use is the main focus of these platforms. Which is fine. Until you need to make technical implementations to your website and you realize that it cannot be done. This can be extremely frustrating. This is why I suggest publishing your website on Wordpress from the start. You’ll never have to worried about being hamstrung by your platform.
Large Support Community
Wordpress continues to gain popularity in the website design community because of the amount of choice and flexibility you have available at your fingertips. Realizing that everyone isn’t a web design professional. Wordpress has a large support community the platform. The Wordpress support community is made of current users, programmers, and web designers. In addition to the people you can network with, there are volumes of information related to the platform as well. Due to the fact that nearly 30% of all websites run on WordPress, it’s very easy to either find the solution for your problem or hire someone that can help.
Aside from the community within Wordpress, there are many youtube channels and facebooks groups solely focused on Wordpress. The users that make up these groups vary in all levels of skill and expertise. It can be a valuable asset to get quick answers to common problems you’re running into. Working with a Mainstreet website design platform is much easier than work with a small more obscure platform. When you run into problems it can be very difficult to solutions, or people that can help.
Whether you’re building a small personal blog or a complex multi-faceeted website with thousands of pages
Using Wordpress is the best website design platform for small business. If you decide to build the website yourself or hire a Professional Internet Marketing & Website Design Agency like Attention To Detail Marketing Wordpress will be a wise choice. It is far easier to find skilled professionals for Wordpress than any other platform. Later as your business grows, you’ll have a lot less to worry about with Wordpress.
- Domain Name & Web Hosting Setup & Configuration
- Professional Email Hosting Setup & Configuration
- Website Design/Layout
- SSL Certificate so your site and data are secure
- 301 & 404 Redirects working properly
- How will you drive traffic to your website?
- Make sure website is properly indexed with google search engines so the site is visible
This is just a short list of the tasks and obstacles that you’ll need to overcome when building your professional Wordpress website for your small business. It’s easy to see how a business owner that isn’t tech savvy would be perplexed. Opting for a less intimidating website design platform such as Weebly. Don’t be fooled into thinking because something is easier it’s better. More often than not, that won’t be the case.
There are millions of articles, youtube videos and self-help forums devoted to learning how to build a Wordpress website for your small business. That being said, hiring a professional Wordpress website design agency will save you a lot of time and headaches. Attention to Detail Marketing provides expert website design for small businesses. We choose to work with a small number of client in particular niches to ensure phenomenal results. Are You Ready To Dominate Your Niche?
Attention To Detail Marketing is an Internet Marketing Agency specializing in internet marketing, website design & SEO for small business. We have helped dozens of small business increase their visibility and profits through internet marketing. In helping small business reach their full potential, we provide:
If you have questions comments or concerns, contact Attention To Detail Marketing & Consulting at your convenience to receive a FREE Consultation. We look forward to increasing your visibility and dominating your local niche
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