How SEO Will Boost Your Small Business
Local Search Engine Optimization and How It Can Help Your Small Business
Everyone should know how local SEO can boost small business. This is because local SEO is a powerful marketing tool that will get you more traffic, increase revenue and ultimately lead to the growth of your local business.
Local SEO service for small business is nowadays more important than never. Local SEO (search engine optimization) is an effective way to rank well on search results. It will help your business to market its products and services online. The Internet Has Eliminated Countless Obstacles Restricting Small Business Owners. For Example:
- Increased Customer Reach
- Significantly Lower Advertising Costs
Local SEO Services For Small Business
Local SEO focuses on optimizing a site to be found in local search results. It helps in targeting the audience located in your area. For you to boost your small business with local SEO, you need to include your address, city name so your audience can know where you are located.
Here are a few facts to prove how crucial local SEO can boost a small business:
- Half of the people who do a local search online end up visiting a physical shop
- 80% of people who searched for a business online wanted to confirm its existence and get more information about it before going there.
- 20% of online searches lead to a sale within one day
- 90% of Americans conducts the majority of their searches online looking for information.
5 ways in which local SEO will boost your small business
A small business will certainly benefit from local SEO. It will improve overall visibility, searchability and even take their brand to the next level. If you don’t know how to optimize your website for local SEO, an Internet marketing agency can do it for you.
#1 Local SEO Will Bring More Traffic To Your Website
Local search engine optimization is a powerful tool that will drive massive traffic to your site ultimately leading to more sales. Your small business will get massive traffic from all search engines like Google, Bing, and Yahoo.
This will bring in more repetitive visitors. With regular update of website content and on page optimization, a small online business website can be extremely successful with local SEO. Local search is huge and small businesses are taking advantage of it by optimizing their websites. Google owns a larger portion of the search market; hence it will contribute a lot to your brand’s visibility.
Local SEO is one of the marketing tools which will continue to pay dividends over time. Make sure your site has quality content that targets your local audience. Traffic will start to grow quickly over time. Your optimized content will provide the right information to search engines; hence it will be indexed and displayed on the first page of search engines.
#2 Local SEO is a free source of advertisement for your small business
It’s worth noting that local SEO will help you greatly to promote your products and services to your local audience. Your target audience will be searching for local business through their favorite search engines. If your site is optimized very well, it will be displayed every time on the first page of search results bringing you massive traffic.
To rank higher in search results, ensure that you have optimized the right keywords. These are keywords that are related to your business, audience, and location. Try to understand your audience needs and what they search for.
This will allow you to advertise your products and services for free. Organic search results appear more credible to the audience and will receive more clicks than paid advertisements. The First Impression Is A Lasting One…
#3 Local SEO Services Will Increase Profits
Local SEO service for small business will bring more Money
Over a billion searches are made every day on Google alone. Google can bring massive traffic to your site with its popularity and influence. 50% of the traffic that will visit your site will end up making a purchase or booking for your services.
For instance, a customer in the neighborhood will go to a nearby restaurant/clothing store/flower shop after searching online. By doing local SEO to your store online, you increase the chances of that customer visiting your store. Ensure that your content is good and have strong CTA buttons to increase your conversion rates.
#4 Search Engine Optimization Will Benefits Your Customers
When an Internet marketing agency for small business is optimizing your site, their priority is creating a great user experience. They care about your target customers, and they want their visit to your online store to be memorable.
To achieve this, make it easy for your audience to navigate and read your content. Do not make it harder for them to locate your information because the majority of people don’t like working hard for something.
A professional Internet marketing agency will create content that guides your target audience to find your services or the perfect products. Make it simple for them to locate and confirm your address before visiting it for the first time. Good local SEO will make it easy for people to discover your business.
#5 Local SEO Will Increase Ranking In Local Search Results
Most people use search engines to find local business online. 50% of local customers that search on the internet ends up visiting the store on the same day. You are losing a golden opportunity if you have not optimized your small local business.
If you have optimized your website, Google and other search engines will rank your business higher in their results. You will land your business on the first page of search results. This will increase traffic to your site or help in reaching more people.
You will gain new and repetitive customers that will make sales. Ranking your website will make your business known and even beating your competitors in your niche. Moreover, customers will be able to find your site and learn more about it.
You are truly missing an opportunity for growth if your small business is not showing up on the first page of search results. Consider seeking the services of an Internet marketing agency if you are not capable of doing local SEO for your site.
Attention To Detail Marketing is an Internet Marketing Agency specializing in internet marketing, website design & SEO for small business. We have helped dozens of small business increase their visibility and profits through internet marketing. In helping small business reach their full potential, we provide:
If you have questions comments or concerns, contact Attention To Detail Marketing & Consulting at your convenience to receive a FREE Consultation. We look forward to increasing your visibility and dominating your local niche